Archive

10Aug2015

5 Mind-Blowing Pinterest Pointers for Business

  The decision to bring your business to the Pinterest social space should be a conscious intention.  As a marketer, you know that every social media platform acts as a representation of your brand, and Pinterest is no exception.  As you wrap your head around building your brand reputation with Pinterest, it is important to
  • 10 Aug, 2015
  • Katrina Parr
  • 0 Comments
  • Pinterest, Social Media, Social Media Marketing, Social Media Tips,
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28Jul2015

Toss Social Media into Your Marketing Mix

Social Media and the Complete Marketing Mix With the continually evolving changes of communication and technology, many new variables are being considered when making large marketing decisions.  As businesses adapt to shifts in the market, new technology and market analysis, the marketing mix will consistently evolve over time.   Much like a salad of mixed greens,
  • 28 Jul, 2015
  • Katrina Parr
  • 0 Comments
  • Marketing Mix, Social Media,
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08Jul2015

The Social Media Funnel Explained

As social media platforms have evolved, so too have their influence and sales potential. Social media has transformed from a simple way to network and communicate with friends into a necessity for every business. In the not-so-distant past, businesses would allocate large budgets to newspapers, magazines and TV as a way of acquiring new customers
  • 8 Jul, 2015
  • Katrina Parr
  • 0 Comments
  • Sales Funnel, Social Media, Social Media Sales Funnel,
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30Jun2015

8 Tips for Handling Negative Comments on Social Media

A negative comment on your social media pages can be uncomfortable, but it can also be the perfect opportunity to showcase your great customer accommodation skills. Most complaints come from customers who want to stay customers and who are seeking help so that they may continue working with you. Listening is the first step towards
  • 30 Jun, 2015
  • Katrina Parr
  • 0 Comments
  • Negative Comments, Social Media Reputation,
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15Jun2015

Video Killed the Photo Post Star

By now you’ve heard the social buzz about video. We may be able to conclude that the population has grown accustomed to watching videos, and watching to learn is sometimes more efficient than reading to learn. Video has been increasingly growing more traction, and it’s time to act. There’s a chance your marketing team has
  • 15 Jun, 2015
  • Katrina Parr
  • 0 Comments
  • Social Media, Video, Video Ads,
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18May2015

Don’t Let Compliance Keep you From Playing in the Social Media Space

Social media can be an engaging outlet to showcase the most valuable part of your business. But when your business is monitored by compliance audits and regulatory standards, you may find your social media excitement muted. Some believe that the easiest answer is to forfeit your space on the social media playground in order to
  • 18 May, 2015
  • Katrina Parr
  • 0 Comments
  • Compliance, Social Media,
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01May2015

How Social Listening Benefits Your Organization

  Social media has made listening to the needs of your customers so much easier. The outward exposure of information from social media platforms has made customer insight a snap! With the information available at the click of your mouse it is simply up to the organization to listen and then capitalize on the information
  • 1 May, 2015
  • Katrina Parr
  • 0 Comments
  • Active Social Media Listening, Social Listening, Social Media,
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17Apr2015

Power of Hashtags for Business

The hashtag has grown to become a fabulous tool for increasing message efficiency on social media. Adding a hashtag to keywords, acronyms, letters or phrases builds a string of relevant content for the ease of engaging in conversations on Twitter. Hashtagging relevant keywords in your messages is an easy way to become part of a
  • 17 Apr, 2015
  • Katrina Parr
  • 0 Comments
  • Hashtags, Social Media, Twitter,
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26Mar2015

Media Myths Busted!

Actively Engaging on Social Media has Great Reputational Risks Myth Busted. Negative commentary about your organization on social media is possible with or without your active presence. The truth is, the more active you are on social media the sooner you will hear the voice of your dissatisfied customer and the sooner you can respond.
  • 26 Mar, 2015
  • Katrina Parr
  • 0 Comments
  • Social Media, Social Media Reservations,
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