Think of social media is the nutrient rich soil to grow your SEO. Search engine results are among the highest converting leads that benefit businesses. When a consumer identifies a need or desire for a product or service, one of the first behaviors of today’s customer takes is an online search. Today’s consumer does quite a bit of digital research before making a purchase decision, and if your brand isn’t making effort to be found in that research process, you’re leaving money on the table. The key takeaway is understanding what populates the search engine results. Many practices can develop your businesses search engine optimization (SEO), which leads to greater exposure of your brand. Many elements play into the algorithms that Google and other engines use to populate the results found on the search engine results page (SERP).
Plant important keywords
Keywords is one of the foundations of SEO. Understand what keywords are relevant to your business by compiling a list of words your customers use to search for your product or service. Add any keywords that describe your products or services from an industry perspective as well as any seasonal related words. Be sure to include these keywords in titles of articles and the content hosted on your website. When these articles or pieces of content are shared through your social media platforms, the relevancy of those keywords will further assist in growing your SEO.
Grow a social media audience
The likes and followers you have on your social media platforms are not just a popularity contest. Not only will having a larger following on your social media channels expand your reach and brand awareness through your social presence, but that audience can also be factored into your SEO. Google and other engines will weigh your likes and followers into a relevancy score to calculate your ranking. Don’t let this tidbit rile you up to the point where you buy proxy followers. Search engines are smart and they know the difference. Instead, you will want to grow your audience organically. Be engaging and position your brand as a destination for useful content you consumers will value. Try these other tips to grow your business social media audience.
Encourage Links through to your site
Social media is one of the best ways to encourage external links to your website. Google will weigh some of your businesses SEO on the amount of diverse external links driven to your website. This happens when your business shares valuable and shareable content. Your social media manager may share a link to your website that houses high quality content, which alone is benefiting your SEO. However, when other organizations also share a link to your website, it will amplify the value of your content from the search engine’s perception. Although it’s the shared links that are working for your SEO benefit, content is key. If the content isn’t shareable, it will not be shared. Allow your content to be found and to be used as an external link source.
- 24 Mar, 2016
- Katrina Parr
- 0 Comments
- SEO, social media benefits, Social Media Marketing, social media SEO,