The Significance of Social Media Likes

Everyone likes being liked.  Businesses especially like to be liked, and in today’s digital world some businesses are investing a sizable budget to the acquisition of likes.  In this article, we’ll define the social media ‘like’ to help businesses better understand the power of being liked and its benefits to the business.  We’ve outlined the benefits and tips of acquiring Page Likes, Followers & Connections to your social media pages.

What is so great about being liked? For a business social media page it could mean strengthening your business voice, and reaching a wider prospective customer base.  The social media like wasn’t always as powerful as it is today, it has evolved over time to arrive at its current state of awesomeness and it is sure to continue to adapt to the behaviors of the social media population in the future.

Being liked by many can provide a wealth of benefits including audience growth, prime newsfeed placement, positive reviews, and even creating brand advocates for your business.


The power of being liked differs by social media platform.  Each channel has a unique way of prioritizing your likes.  Your social media popularity, if managed well, can play an integral part in building your brand and has been linked with increasing revenue.


Facebook currently has the largest audience reach with the widest demographics.  Your likelihood of finding and reaching your target audience is easier when they’re all active on the same channel.  The millennial audience as well as the more digitally savvy audience may operate more than one social media channel, but the majority of the population minimally operate a Facebook page.  In short, this may not be everyone’s channel of choice, but has the potential to reach the widest audience.

Facebook also prioritizes content in the newsfeed based on the post’s engagement.  Essentially, the more likes a post receives the more often Facebook will serve the post in the newsfeed.  This can work for or against your business for content exposure, but at least you know the secret ingredient is likes.


Twitter can also provide one of the largest potential audiences for your business on social media.  When you tweet content that your audience likes on Twitter, they are likely to follow your page.  Gaining more followers can result in increased engagement, wider potential client base, more traffic to your website, and can ultimately result in greater potential for sales.

The like button on Twitter is a grey heart that turns red when clicked, indicating that you like the tweet.  As a business you can see all of the tweets that have been liked by clicking ‘LIKES’ to the right of ‘FOLLOWERS’ below your header image.  This will filter your content into a feed to showcase only the tweets that have been liked.


Instagram will introduce your brand to a highly engaged audience on Instagram.  The nature of Instagram as a social media platform is to satisfy the visually driven consumers.  As a result, Instagram has the power to deliver boundless engagement due to the like functionality.

Similar to Twitter, the like button looks like a heart.  You can quickly see the amount of likes each image post received by hovering over the image.  As a business it is important to not only strategize based on what your audience likes, but also to return the like.  If a business has found your image and liked it on Instagram, it is B2B social media etiquette to engage with them and like back.  Think of it as spreading the love through social media.


Are you looking to gain more likes for your organization?  Try layering these into your social media strategy.

  • Plan a Campaign
  • Run Paid Ads
  • Add social widgets to your website
  • Include the unique url in other media types


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  • 12 Feb, 2016
  • Katrina Parr
  • Followers, Page Likes, Social Media,

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