09Oct2015

5 Social Media Benefits for Community Financial Institutions

Social media is not the future, it is the present.  Many financial institutions are realizing the value of social media as an integral part of their overall marketing mix and are taking steps to get their company where it needs to be to stay relevant.  You may be in the beginning stages of layering social
  • 9 Oct, 2015
  • Katrina Parr
  • 0 Comments
  • bank, credit union, social media benefits,
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24Sep2015

What Social Media Platforms Does Your Business Belong on?

There are numerous social media channels used by businesses today, and they each have a set of unique qualities.  Some of the more commonly used social media channels deliver great marketing benefits due to their great volume of active users, which is why marketing benefits can be so easily achieved.  Simply having a business presence
  • 24 Sep, 2015
  • Katrina Parr
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09Sep2015

Harvesting the fruits of your social media efforts

Gather your audience The acquisition of page likes and followers result in high quality consumers of your media efforts. Similarly, your audience acquisition efforts can translate into gaining qualified prospective customers. When someone makes the decision to connect with your business on your social media pages, you have already won some top of mind awareness
  • 9 Sep, 2015
  • Katrina Parr
  • 0 Comments
  • Social Media, Social Media Marketing, social media return,
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20Aug2015

How to Feed the Newsfeed Monsters

Due to the ease of exposure, social media has risen to one of the most commonly used forms of marketing and media. Other types of marketing and media will always co-exist with social media, but the newsfeed is where you want to be. Serving your valuable content in the stream of customized stories for each
  • 20 Aug, 2015
  • Katrina Parr
  • 0 Comments
  • Social Media Content, Social Media Newsfeed,
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10Aug2015

5 Mind-Blowing Pinterest Pointers for Business

  The decision to bring your business to the Pinterest social space should be a conscious intention.  As a marketer, you know that every social media platform acts as a representation of your brand, and Pinterest is no exception.  As you wrap your head around building your brand reputation with Pinterest, it is important to
  • 10 Aug, 2015
  • Katrina Parr
  • 0 Comments
  • Pinterest, Social Media, Social Media Marketing, Social Media Tips,
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28Jul2015

Toss Social Media into Your Marketing Mix

Social Media and the Complete Marketing Mix With the continually evolving changes of communication and technology, many new variables are being considered when making large marketing decisions.  As businesses adapt to shifts in the market, new technology and market analysis, the marketing mix will consistently evolve over time.   Much like a salad of mixed greens,
  • 28 Jul, 2015
  • Katrina Parr
  • 0 Comments
  • Marketing Mix, Social Media,
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08Jul2015

The Social Media Funnel Explained

As social media platforms have evolved, so too have their influence and sales potential. Social media has transformed from a simple way to network and communicate with friends into a necessity for every business. In the not-so-distant past, businesses would allocate large budgets to newspapers, magazines and TV as a way of acquiring new customers
  • 8 Jul, 2015
  • Katrina Parr
  • 0 Comments
  • Sales Funnel, Social Media, Social Media Sales Funnel,
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30Jun2015

8 Tips for Handling Negative Comments on Social Media

A negative comment on your social media pages can be uncomfortable, but it can also be the perfect opportunity to showcase your great customer accommodation skills. Most complaints come from customers who want to stay customers and who are seeking help so that they may continue working with you. Listening is the first step towards
  • 30 Jun, 2015
  • Katrina Parr
  • 0 Comments
  • Negative Comments, Social Media Reputation,
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15Jun2015

Video Killed the Photo Post Star

By now you’ve heard the social buzz about video. We may be able to conclude that the population has grown accustomed to watching videos, and watching to learn is sometimes more efficient than reading to learn. Video has been increasingly growing more traction, and it’s time to act. There’s a chance your marketing team has
  • 15 Jun, 2015
  • Katrina Parr
  • 0 Comments
  • Social Media, Video, Video Ads,
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02Jun2015

What’s your Return on Investment from Social Media?

This is a common question boggling the minds of many social media marketers. The answer to this brain buster is actually quite simple. Though there are many ways to see direct sales return from tracking links and conversion pixels, your total return on investment may still be a mystery. The reason social media Return on
  • 2 Jun, 2015
  • Katrina Parr
  • 0 Comments
  • ROI Social Media,
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